Mary Pat Julias, President

 
 

Under her guidance, RDTeam has become a market leader in consumer research and continues to deliver beyond clients expectations. Her strategic understanding of client goals and objectives and the ability to design research solutions to meet those objectives play an integral part in the success of all projects. She embraces challenges with a problem-solving mentality and unyielding perseverance. She credits her team’s loyalty and dedication for the tremendous successes of the company.

Mary Pat is proud that RDTeam has become an accredited women-owned business and that RDTeam’s newly added southern location (dba Concepts in Focus) will also be able to offer that advantage to clients who work with the firm. In addition, she is excited to have recently added medical marijuana to RDTeam’s repertoire after winning coveted Pennsylvania permits to grow and sell medical marijuana and gaining a storehouse of knowledge in the process.

Mary Pat holds a BS in Nutritional Science and MS in Food Science from Penn State University as well as Data Analytics from Wharton School of Business. She is a formally trained sensory scientist and a highly skilled focus group moderator with over 20 years of experience.

Sharon Streif, Director of Operations

 
 

As Director of Operations at RDTeam South, Sharon’s responsibilities focus on project management, moderating, and client development. She brings 15 years of experience to the job. Her experience spans the full cycle of market research, from concept development through final consumer testing and reporting, and she has experience in virtually all stages of market research and consumer testing. Sharon is a RIVA Trained Moderator and has moderated over 100 focus groups and IDI’s on a wide variety of topics and respondents including NFL players, physicians, teachers, teens and grade schoolers.

Before joining RDTeam, Sharon worked in medical research, corporate R&D, television research, and sensory testing. Sharon holds a Bachelor’s Degree in Physiology from the University of Minnesota and an MBA focused in Market Research and Consumer Behavior from Boston University.

She has at one point or another been a private pilot, a motorcyclist, a farmhand, professional musician, and a triathlete. Sharon enjoys traveling to developing countries and eating exotic food.

Cindy Calhoun, Project Manager

 
 

Cindy’s responsibilities include project management of quantitative and qualitative studies including focus groups, individual interviews, mock juries, central location tests, home use tests, and online studies.

Cindy has over 20 years experience in sensory and consumer research and food, beverage and packaging product development.  She has a BS in Nutrition and Food Science and a MS in Nutrition and Foods.  Cindy is a RIVA-trained moderator.

In her free time, she enjoys traveling, hiking, and spending time in nature.

Ryan Cobb, System Software Manager

 
 

Ryan is responsible for the programming of studies for Concepts in Focus. He also oversees recruitment and generally keeps every aspect of our location,  from taste tests to laptops , running smoothly. A musician with the skills to run a recording studio, Ryan is well-versed in keeping multiple activities and projects in sync.

Prior to joining the team at CiF, Ryan was the North Florida Marketing Coordinator for Blaze Pizza and had also managed sales at Florida’s oldest music store, Nice Music.

Ryan is currently completing a B.A. in Business Administration with a focus on marketing and a minor in digital marketing analytics from the University of North Florida. He shares a house with his girlfriend of 5 years along with their 3 cats (Bean, Ozwald, and Mister Kitty) and their dog (Willie Nelson).