Reducing Risk, Revealing Opportunity

No matter what product you sell, success hinges on your ability to give customers what they want. Whether the purchase trigger is related to a need, a desire, an emotion, or a visual sensory attraction, Concepts in Focus knows how to determine what drives your target audience. Our expertise helps reduce risk and reveal opportunities – so you can make strategic decisions with confidence.

Services

Methodologies

Category Expertise

Personal & Home Care Products

RDTeam has the experience and knowledge to bring consumers’ needs and wishes into view...

Food & Beverage

Helping to optimize consumer food and beverage products has been at the heart of RDTeam for over 25 years...

Packaging Design & Graphics

What are the perceptions and motivations that drive brand choice and to what extent are color, design and material influencing purchase decisions?...

Healthcare

RDTeam knows how to reveal consumer priorities in OTC products...

Children's Products & Toys

The children’s product market is growing and moms are savvy and intelligent purchasers who want safe, healthy, high quality products...

Advertising & Concept Testing

Major CPG companies choose RDTeam to test their concepts, positioning and messaging...

Financial & Insurance Services

Financial and insurance marketers rely on us to deliver clarity on how to accelerate development of new services, positioning, messaging, naming, and more...

Legal Services

Lawyers and their firms have come to realize that mock juries play an essential role in the preparation for some trials...

Our Facilities

Our facilities in Limerick, PA (Philadelphia market) and Orange Park, FL (Jacksonville market) are full technologically enabled and equipped with comfortable conference rooms for focus groups as well as backroom areas for client observation.

Testing rooms are flexible by design, enabling us to transform our spaces into kitchens, washrooms, classrooms, and testing areas for virtually any product.

Philadelphia

Jacksonville