No matter what product you sell, success hinges on your ability to give customers what they want. Whether the purchase trigger is realted to a need, a desire, an emotion, or a visual sensory attraction, Concepts in Focus knows how to determine what drives your target audience. Our expertise helps reduce risk and reveal opportunities – so you can make strategic decisions with confidence.
From coffee makers to kitty litter, RDTeam’s track record of eliciting consumers’ sensory perceptions and not-yet articulated desires makes us the go-to market research company for large CPG clients and emerging innovators looking for a foothold in the marketplace.
Rapidly evolving needs and priorities of consumers requires being able to dig deep into distinctions around new awarenesses of healthy vs. wholesome, natural vs. organic, and how today’s health-conscious consumer wishes these to show up. Our long experience and relationships with major food and beverage manufacturers are a testament to the benefits they experience using RDTeam to help them navigate this rapidly shifting landscape.
Good design is good business. RDTeam’s package research and design testing uncovers the attention value, purchase interest, brand fit, and pricing expectations related to package design. We create in-situation environments to reliably determine which designs will be most successful in market.
RDTeam has an impressive record of unlocking emotional insights and offering effective guidance around positioning across a range of therapeutic areas. Our Jacksonville location is experienced in recruiting physicians and healthcare professionals.
Knowing how to do great research with kids or their moms is something the Research Design Team prides itself on. From baby wipes to smart products, we are involved in helping clients know what kids and moms need and want.
Consumers can identify a great concept that isn’t a great fit with the product being developed and our market research can tell you where it misses and what will make it work. Improving your understanding of your brand perception and user behavior will help you guide strategy to ensure you reach the right consumers at the right time with the right message.
With new technology and a new type of consumer, financial and insurance industries are changing. RDTeam’s experience with branding, product development and service delivery can help you understand the best ways to reach your customers. We have helped clients with evaluating brand awareness and perception, customer satisfaction and loyalty, competitive positioning, and new market strategies and opportunities.
Hiring a market research company that can recruit the best candidates and create a believable simulation setting is key. And because mock juries are generally observed from outside the room, it is important to use a facility with a focus group room that can fit 12-14 people, a one-way mirror, and/or have an external tv monitor set up for remote transmission. RDTeam’s Jacksonville, FL location is ideal.
Our facilities in Limerick, PA (Philadelphia market) and Orange Park, FL (Jacksonville market) are full technologically enabled and equipped with comfortable conference rooms for focus groups as well as backroom areas for client observation.
Testing rooms are flexible by design, enabling us to transform our spaces into kitchens, washrooms, classrooms, and testing areas for virtually any product